 | Your potential
clients are awash in lawyers and becoming more so. You cannot expect
a commercially sufficient number of clients to
find and select you randomly from the crowd. Your law firm marketing
outreach is your only opportunity to tell them why they should
select you. If you really want them to hire you,
you must provide them a reason to do so. How can
you expect clients to trust you to represent them if you do not even
represent yourself in your own business?
|
| Yet at the same
time you must advertise ethically even though clients increasingly
don't know or care about the legal profession's historical
noble resistance to self-promotion.
1-800-DIVORCE
has been an ethical Bar-approved method
of legal advertising for over 15 years.
Read an article
about "vanity" toll free usage in the ABA Journal.
|
| With
1-800-DIVORCE in your legal
marketing toolbox, your law firm advertising makes a positive
statement about your commitment to obtain and satisfy clients.
Consumers are comfortable with, and even expect, such a
commitment. In the field of law, such a commitment is even more
refreshing than in other industries.
The positive commercial statement provided by
1-800-DIVORCE distinguishes you
from the crowd of lawyers that is content to be selected at a low
common rate.
|
| Like all purchasers
of retail services, your potential clients seek the security of a
national "brand" available locally.
1-800-DIVORCE
in your law firm advertising provides the comfort level that is an
essential precursor to the hiring event.
|
| As a corollary to the comfort level provided
your clients, the cost efficiency of having
1-800-DIVORCE
in your legal marketing campaign also
provides you with an increased comfort level as a practitioner.
If you accept the propositions, as your potential clients
certainly will, that experience in any field leads to increased
confidence and ability in that field and that
1-800-DIVORCE
provides that increased experience, the only remaining question
for you is whether you'd like to acquire greater experience
later or sooner. There is nothing quite like the confidence and
the results that come from knowing how to proceed from experience
or like the knowledge that your next case is just around the
corner -or more likely already in your waiting room.
|
| 1-800-DIVORCE
is a proven marketing tool that increases
greatly the response to all marketing outreaches. A
controlled
study indicates that US consumers are 14X more likely
to respond to an advertisement containing a clever mnemonic toll
free number than a regular numeric toll free number. And
frankly, the mnemonic toll-free number used in that
study was not as strong as 1-800-DIVORCE.
Bear in mind also that the 14X increase in responses was as
compared to the response rate of a regular 800 number, not to a
regular non-toll free number.
|
|
Potential clients won't remember your regular phone
number. Few will remember your name or where they saw you. No
potential client forgets 1-800-DIVORCE!!
It is the most effective lawyer marketing tool available today -
in any field of law.
|
| One of the largest categories
of lost business for family lawyers is consumers who have
contacted them in the past but never return to complete the
hiring. Your advertising investment has paid for and earned
that initial contact, but you have been too busy servicing current
clients to provide the average consumer with a means to return to
you. As you know, marriages break down and family problems develop
over time. There is rarely a single event that causes a
requirement for a final disposition. There is almost
always a "straw that broke the camel's back" that ought to cause
past contacts to return to you if you have impressed them
otherwise. Regardless of where they saw or heard about you,
1-800-DIVORCE
will always be their direct path back to you.
They will never forget! And you will regain this currently
inevitably lost body of work that you have paid for.
|
| For whatever psychological reasons, people love
to tell others about 1-800-DIVORCE. It is a never-ending and constantly expanding
source of word-of-mouth referrals.
|
| 1-800-DIVORCE
gets you off the referral service
and co-op advertising roulette wheels that are designed to keep
you level with all other local lawyers.
|
| 1-800-DIVORCE
is a proven legal marketing solution that supercharges the returns on
your legal advertising, increases your client base and provides an ever-expanding supply of
referrals of all kinds of cases. Tap into the power of "branding" in your law firm advertising and make the numbers work for you.
|
| While the practice of law remains a noble
profession, the business of law firm marketing has never been more competitive. You need a legal marketing
advantage that YOU control. You need 1-800-DIVORCE
in your lawyer marketing program!
|
| 1-800-DIVORCE
is a versatile law firm advertising
solution. You can use it in your lawyer advertising to create the
biggest family law practice in town or just to produce a
maintenance source of income. You control your own direction
and rate of
expansion.
|
| Nor will you need
to handle family law forever, unless that's
what you want. Family law is the least expensive way to
increase your client base and
1-800-DIVORCE is the least
expensive way to attract family law clients. Many
1-800-DIVORCE
lawyers have established themselves by using
1-800-DIVORCE
in their law firm marketing but later delegated all family law
cases while cherry-picking only the referred cases of interest
|
| Every family law
case begins with a phone call. With
1-800-DIVORCE
in your legal marketing, YOU
will answer that call!! |
